Damiani: The expression of made in Italy in the world

The history of Damiani jewellery is that of an Italian family strongly tied to tradition and passion for goldsmith art. “Our family has designed and produced precious and unique jewellery for three generations. From our early childhoods, we watched jewellery being created and the crafting of diamonds and precious stones, learning to love a profession and its secrets even before we started to work in the company.”

I believe that the reasons for our success are our strong identity, great production skills and original design, all enlivened by a great passion. 

Guido Damiani

damiani montenapoleone

A family history

Damiani was founded by Enrico Damiani in Valenza Po in 1924, in the heart of the goldsmith district. Thanks to his ability as a master goldsmith, Enrico quickly became the jeweller the great families of the era turned to for the creation of unique pieces: true masterpieces of refined artistry. Enrico’s son Damiano Damiani was born in 1934; he launched a process of industrial and commercial expansion and promoted research in design and technical innovation, profoundly marking the company’s evolution.

Damiani’s jewellery constantly gained notoriety thanks to the revolutionary idea of ​​guaranteeing prices to customers and creating catalogues with all the collections. The early nineties saw the entrance of the third generation in the company. At the end of the nineties Damiani became an increasingly international managerial business; in 2007 it was consolidated as one of the most prestigious Made in Italy companies and was listed on the Milan Stock Exchange.

At the same time, for three generations, the Soprana family “marries” the Damiani brand that has been presented in our shop for over fifty years as “the jewel in the crown”.

Damiani Bridal

Damiani Timeless


The collections of classics, timeless jewels that accompany the important moments of life….


Trilogy and diamonds band

Colierini e orecchini punto luce

Necklace and earrings

Eternity Ring


The Tradition in the choice of stones

Guido, Giorgio and Silvia Damiani have seen jewellery created and precious stones purchased for as long as they can remember and they have successfully maintained the high quality of the design and manual workmanship of their jewelry, which is still made in the Valenza factory. They continue to buy diamonds, precious stones and pearls from the children of their father’s suppliers.

Ring with diamonds and sapphires


Ring with diamonds and Ruby


Earrings with diamonds and emerald


Mimosa Necklace with diamonds and aquamarine




Damiani’s modern and innovative style makes each of its creations unique and unmistakable. Damiani is the only company in the world to have received as many as 18 Diamonds International Awards, the World Oscars for Jewellery. These awards are added to many others including two Tahitian Pearl Trophies, a Haute Couture Design Award, a Vogue Joyas, several awards in the field of entrepreneurship and many others in communication.




The Damiani Collections



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Discover the other Precious Stones



Look at the other Jewellery brand